About Me
My Life
I am a proud product of Dominican & Peruvian immigrants who came to this country to give their loved ones a chance at a better life in the States. My goal is to do something ‘big’ in my life so I can pay it forward and show others what it means to succeed and be a part of making the world a better place.
I got my education at Radford University and Falls Church High School. My working experience dates back to when I was about 13 – 14 years old mowing lawns to buy skateboards and stretches to now where i’ve excelled in my work at multiple agencies.
I’m an innovative self starter that is always learning new ways to be successful in all that I do.
Education
High School: Falls Church High School
College: Radford University Class of 2019 (B.B.A. in Marketing)
Hobbies & Interests
Sports: Mainly baseball and football with a side of soccer, hockey, and basketball
Food: Dominican, Caribbean, Asian, Italian, Steakhouses & Seafood
My Pup: Mr. Marshall (My crazy yet sweet mutt from Louisiana – origin story unknown)
Film & TV: Horror, Comedy, Marvel, D.C. Comics, Anime, and Game of Thrones
Music: Electronic, Hip-Hop, Latin, Lofi, Classical, Rock & Metal, Oldies, and honestly so many other genres
Travel: Dominican Republic, Colombia, 14 U.S. States
What People Say ABout Me
Professional Experience
My digital marketing background dates back to my time in college. I centered my courses around digital marketing to become a professional marketer upon graduation as I understood the depth of opportunity in a rapidly evolving digital landscape.
After graduating from Radford University in 2019, I’ve gained experience in digital marketing at various agencies, freelancing, through personal side projects, taking professional courses, keeping up to date with industry trends, and experimentation.
I’m a hard worker, I am ambitious, I love to innovate, and I will never stop working to learn and grow to be the best at what I do.
Skills
- SEO
- Video Marketing
- HTML & CSS
- Graphic Design
- Marketing Strategy
- Process Innovation
- Google Sheets Wizard
- Chat GPT Efficiency Explorer
Platforms and Tools
- Google Analytics 4 (GA4) Certified
- Google Search Console
- Google Trends
- Google Tag Manager
- Google My Business
- SEMRush/Ahrefs/SEOclarity
- WordPress/Shopify/Wix
- Screaming Frog
- Bing Webmaster Tools
Industry Experience
- Financial Services
- Tech
- SaaS
- Education
- Legal
- Health
- Non-Profit
- E-Commerce
- Data Privacy, Governance, and Analytics
- Restaurants
- Local and Home Services
Silverback Strategies
Time: Nov 2022 – Mar 2024
Roles: SEO Manager, Senior SEO Manager
Responsibilities:
- Content, Competitor, Trend, and Technical Auditing
- Content, Technical, Local, and E-Commerce SEO Strategy
- Technical SEO Optimization
- Keyword Research
- Strategy Execution & CMS Implementation
- Project Management
- Content Briefing and Reviews
- Process Innovation and Documentation
- Identifying Upsell/Cross-Sell Opportunities
- Effective Internal & External Communication with Cross-Functional Teams
- Monthly Performance Reporting
- Client Relationship Management
- Sales Presentations and Support
Knucklepuck Media
Time: Aug 2019 – Oct 2022
Roles: Jr. SEO Consultant, SEO Consultant, Senior SEO Consultant
Responsibilities:
- Technical, Content, and Competitor Auditing
- Content, Technical, Local, and E-Commerce SEO Strategy
- Content Briefing and Reviews
- Keyword Research
- Monthly Reporting and Routine Data Monitoring and Analysis
- Client Relationship Management
- Strategic Execution and CMS Implementation
- Project Management
- Identifying Upsell/Cross-Sell Opportunities
- Facilitating Effective Internal and External Communication
- Training and Mentoring New Hires
32
Clients Served
4
Years Agency Experience
∞
Commitment to Learning, Growth & Innovation